Seyed Mohammadbagher Jafari; Atefe Sadat Rouhani; Fatemeh Yousefi
Abstract
Due to the widespread use of information systems, a large amount of data has been stored in organizations, and the analysis of this data is a valuable resource to help organizations making better decisions. This concept is known as business intelligence (BI) and is one of the most important factors for ...
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Due to the widespread use of information systems, a large amount of data has been stored in organizations, and the analysis of this data is a valuable resource to help organizations making better decisions. This concept is known as business intelligence (BI) and is one of the most important factors for the success of organizations in the contemporary world. Given the importance of BI, it is necessary to systematically review the research conducted in Iran on it. The purpose of this research is to identify the topics researched in selected journals, analyze the dispersion and frequency of studies, identify research methods, the purpose of articles, the level of analysis of BI research and finally identify research gaps and provide the future research suggestions. The research was conducted by analyzing secondary data and systematically mapping the existing knowledge of BI in 6 selected databases. For this purpose, 2108 articles were reviewed and in the initial review, 1274 articles were selected and 91 articles were approved by studying the abstracts. Finally, considering the exclusion criteria, 81 final articles were selected and analyzed. The results show that the most thematic coverage of BI in these journals was the specific topic of knowledge management and general topic was BI tools with 44.45%. The most used research method was descriptive-survey with 34.57%, the most purpose was practical with 82.71% and the highest level of analysis used was community analysis with 66.66%. Finally, research gaps were presented in the form of future research suggestions.
Mona Jomipour; Seyed Mohammad Bagher Jafari; Mahnaz Hosseinzadeh; Aghdas Soleimani
Abstract
Strategic alignment of marketing and information technology is one of the managers’ priorities in recent years, that should be considered in order to achieve optimal performance in the field of digital marketing. Applying information technology in a proper way, in line with marketing strategies, ...
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Strategic alignment of marketing and information technology is one of the managers’ priorities in recent years, that should be considered in order to achieve optimal performance in the field of digital marketing. Applying information technology in a proper way, in line with marketing strategies, to meet marketing needs is the main emphasis of strategic alignment between marketing and information technology. Despite the growth of investment in marketing technologies and the necessity of strategic alignment in this field, the literature on identifying the effective factors for strategic alignment of marketing and information technology has not been addressed yet. Therefore, the main purpose of the current research is to identify the effectiveness in strategic alignment of marketing and information technology in organizations hoping to improve the efficiency of IT investments in marketing. The research is conducted in two stages applying a mixed approach. In the first stage, qualitative approach and semi-structured interview tools are used to identify and extract the factors from the experts’ perspectives. In the second step, quantitative approach and BWM technique are used to weight and prioritize the identified factors. The statistical population of this study includes all academic experts in the field of research and senior executives with experience in marketing and information technology in organizations with digital marketing who were selected by purposeful sampling. The findings of the study include 7 factors of support and support of senior marketing manager, IT capabilities, partnerships / communications, governance, marketing competencies, skills / manpower and competitive factors, of which partnership / communication has the most weight and importance and competitive / environmental factors with the least weight were the least important.
Seyed Mohammadbagher Jafari; Asef Karimi; Zahede i Abarghou
Abstract
رSocial networks are a new generation of social relationship area that despite short lifetime, have been able to play an important role in people’s life.Given the importance and presence of social networks in today lives and growing their influence and impact, understanding of user behavior patterns ...
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رSocial networks are a new generation of social relationship area that despite short lifetime, have been able to play an important role in people’s life.Given the importance and presence of social networks in today lives and growing their influence and impact, understanding of user behavior patterns has become interesting subjects of researches. The aim of this study is to investigate the factors affecting on continuance intention to use online social network websites and LinkedIn was chosen as a specialized social network in this research. The population was all of Iranian members of LinkedIn. The random available sampling was used and 352 questionnaires were collected and analyzed. The hypotheses were tested with using structural equation modeling. After variable factor analysis and the relations between variables and their impact on each other were examined through path analysis. Social effects, content, value, ease of use, the tie strength and satisfaction from social networks have been identified as factors affecting on continuance intention to use of social network websites. Meanwhile the satisfaction with higher path coefficient has a stronger impact than other factorsSocial networks are a new generation of social relationship area that despite short lifetime, have been able to play an important role in people’s life.Given the importance and presence of social networks in today lives and growing their influence and impact, understanding of user behavior patterns has become interesting subjects of researches. The aim of this study is to investigate the factors affecting on continuance intention to use online social network websites and LinkedIn was chosen as a specialized social network in this research. The population was all of Iranian members of LinkedIn. The random available sampling was used and 352 questionnaires were collected and analyzed. The hypotheses were tested with using structural equation modeling. After variable factor analysis and the relations between variables and their impact on each other were examined through path analysis. Social effects, content, value, ease of use, the tie strength and satisfaction from social networks have been identified as factors affecting on continuance intention to use of social network websites. Meanwhile the satisfaction with higher path coefficient has a stronger impact than other factors
